You want your brand to be successful - and beautiful.
I’ve never met a business owner who says “yeah, I don’t really care what my logo looks like.” You’re no different. Whether you’re bootstrapping a startup, starting a blog, growing your etsy shop, or building your instagram following, you know how important it is for your brand to be reflected by great design.
Here’s what you might not know - you can, and should, learn to design it yourself. Why?
SAVE TIME AND MONEY
There are a million ways to hire cheap design support these days. But those numbers add up. First you need help with a logo. Then your website, then your freebie, then your emails, then your landing pages - the list goes on and on. And by the time you get it all done, you’ll have spent thousands of dollars, and you’ll still need someone to help you if you want to make changes. When you can do it yourself, you save time, and money.
GROW YOUR BUSINESS
A great business is supported by a great brand. Your visual identity is just as important as the technology, the copy, the ads, and the services you offer. It’s what differentiates you in a cluttered marketplace, allows your identity to stand out, and your business to thrive.
IMPROVE YOUR WORK LIFE BALANCE
Expert knowledge about design allows you to do a lot of things more quickly and efficiently. Putting together a great-looking email or landing page is no longer a chore. You can make quick tweaks to your own website. You don’t have to wait three days for a designer to make the edits you need now. Which means you have more time to focus on whatever matters to you most - your family, your travels, or what you’re making for dinner!
why do you need great design?
Because you want total freedom over your life and your career.
That might sound like a lot of emotional baggage to put on creating great design. But hear me out.
There are startup gurus out there who will tell you to forget design. It slows you down. Just throw up a landing page, write text-only emails, use whatever stock photography, what matters is your list, your email strategy, your ad-buying techniques.
That might work for a few people. But let’s just reflect. Exactly how many brands do you interact with on a daily basis who have bad design?
None.
You’re not working on creating your own business because you want it to wallow in relative obscurity for the foreseeable future. You want to level up in life so that you have the freedom to do what you love. And every single potential client or customer is - whether they know it or not - comparing your website, landing page, email, facebook ad, instagram post, and banner ad to the best brands in the world. “Oh, she’s got a startup so I get why her design is bad. I’ll buy from her anyway.” Said no one, ever.
And that’s why you need great design, not later once you’re already successful, but now, when growth matters the most.
Does design matter?
The short answer is YES. And there’s plenty of data to back me up. In a recent study of over 400 successful startups:
87% report design leads to higher sales
83% say design leads to higher customer retention
60% say design leads to higher customer engagement
Source: New Enterprise Associates Study
The truth is…
Design can be intimidating, but it’s not that complicated. You can personally design everything you need to effectively grow and maintain the essential elements of your business. From brand concepting to logos, websites, landing pages, emails, digital advertising, and print, you can learn the skills you need to create simple and effective designs that will help you grow your business.
And I’m not saying that because I think you can design as well as the professionals. You can’t. But you can be very successful now when you’re getting started, so that you can grow your business enough to hire the professionals when you’re ready.
Anya helped us build a website and membership platform, along with email templates and landing pages that helped us successfully launch our fitness startup. We've been able to maintain the entire system ourselves since then, saving us time and money, and allowing us to focus on business growth. - Adam O'Neill, CEO of YFM.tv
Introducing a new online course…
The simple, step-by-step program to achieve design excellence.
(Quickly and on a budget.)
I’ve taken everything I’ve learned from over ten years as an award-winning creative director and designer, and created a simple, step-by-step course to guide you through the design skills and principles you need to quickly and effectively grow your business.
THIS COURSE IS YOUR GUIDE TO CREATIVE CONFIDENCE.
The end result is an actionable set of skills that will allow you to work faster and smarter, save money, improve your designs, and set your career and your business on a new growth trajectory.
The first course of it’s kind to offer comprehensive training in design and implementation for online entrepreneurs.
I love great design. What I love even more is helping people like you reach their goals and overcome obstacles. As I’ve been building this course, I’ve heard so much advice about how to build your online business. Every guru I’ve listened to just brushes over design. They acknowledge its importance, but they don’t tell you how to accomplish it! That’s when the idea came to me…that’s how I can help.
Begin to implement what you’re learning immediately.
You’re here because you’re committed to changing your life by building an online business. I am in your shoes. I ditched the 9-5 (which made me SO NERVOUS) and now I’m trying to build my business. I’m a get-stuff-done type of person, so I don’t like to wade through a bunch of fluff - I want to dive in and get started. So we’ll roll up our sleeves on day one. No fluff. We’ll hit the ground running with real, implementable skills and techniques to take your design expertise to the next level.
Get personal, one-on-one coaching.
I know you have specific projects in mind, or specific skills you’re looking to hone. I want to make this course as personal to your needs as possible. So we’ll have weekly calls where I’ll answer your questions, look at your website/landing page/emails etc., and help you with any challenges you’re facing. You’ll also get lifetime email and phone support, and access to any future learning modules I create, because this is a long-term investment in your professional growth.
JOIN US!
I'm excited to offer a VERY limited number of seats for the first class of Become a Design Boss. As a member of this first course, you’ll get to experience to entire course LIVE. Which means daily and weekly in-person access to me, personal support, bonus content, the opportunity to ask questions and get content tailored to your needs, one-on-one coaching, and lifetime free access to all future course updates and enhancements. Through six weeks of live lessons, we’ll cover:
branding + logos
In these lessons we’ll cover how to get started with establishing your brand, including:
Quick and effective market and competitor research you can do in an afternoon
The secret to a compelling brand personality
Target customer profiles that work
Colors and fonts that drive engagement
Unique photography style on a budget
Easy logo design in a day
websites + landing pages
In these lessons we’ll dive into everything you’ll need to launch your digital platform, including:
Choosing the right technology on a budget
Designing your website without tearing your hair out
Landing page basics to drive conversions
Color choices for readability and accessibility
5-minute photo selection
Icons and other graphics
emails
From text-only to highly designed, everyone has a theory about what works best in email. We’ll discuss:
Email platform selection secrets
Design your emails in an hour
Font and color limitations
Secrets to mobile-friendly design
Buttons and other CTAs
Requirements for compliance
freebies + print materials
Need to design a freebie? Want business cards, mailers, packaging, etc? We’ll cover:
What design software to use (and NOT use)
Design essentials to drive engagement
How to deliver to your audience
Quick video editing guide
Common printing techniques
Best pricing and mailing options
Time to level up
Creating an online business seems so exciting at first! Then you start working on it and your to-do list grows and grows. And when you’re trying to do it all yourself with a small (or non-existent) budget, things can get overwhelming. I’m living it right now! The gurus are happy to tell you to create websites, landing pages, emails, podcasts, webinars, and more. Some will even help you choose the technology platforms to use. But each platform is a blank slate! Turning all of those pieces into something beautiful and compelling so that people will buy what you’re selling is a whole different process! That’s why with this course, you’ll get:
The skills and confidence you need to create beautiful designs
The specific details on how to design using website, email, landing page, and freebie-creation platforms
The freedom to design and edit your own marketing and business assets
The knowledge you need to grow your business
If you paid a mid-level designer to do all of the design work to launch your business, it would cost you at least $5,000 - $8,000.
And there’s no guarantee that you’ll actually LIKE the finished product. Or that the work will happen on your timeline! You’re hiring someone who doesn’t know your business, investing in one-time projects, and getting a limited number of revisions. So you’ll still need to pay to make edits, tweaks, and future upgrades.
I want to help you to save that $5,000 - $8,000. Invest it in your advertising and list building. And become your own design boss instead.
I’d rather see you invest in yourself. I know that with the design skills you’ll learn in this course, you can create with confidence and grow your business. And the best part is that these skills will help you in the future when you’re ready to hire your own design team. You’ll know what to look for in a great designer, and what kind of design works for your business.
Pay Monthly
six payments of $125
Access to Become a Design Boss Course
Private Facebook Group
One-on-one coaching and lifetime email support
Downloadable guides and templates
Pay Upfront
one payment of $599 (save $151)
Access to Become a Design Boss Course
Private Facebook Group
One-on-one coaching and lifetime email support
Downloadable guides and templates
60-day money back guarantee
I want you to be 100% satisfied with your course experience. That’s why I’m going to work with you one-on-one to make sure that all of your questions are answered and you’re getting the most out of your experience. I know that it will take a commitment from me and from you to make this a success. That’s why I’m offering a 100% money-back guarantee. If you participate fully in each course section and one-on-one coaching sessions, you can request a refund within 60 days of your purchase.